Updated: May 30, 2018
What does success look like? When have we achieved it? These are the questions that fill my day.
In my opinion, success is a moving target. I define success as reaching the goal one sets for one's self. Whenever I consider the question of success, I first have to ask, "What were we trying to achieve?"
Success is contextual and personal to each of us, as well as to each business. A successful start up might not make a profit in its first three years of business. It can still be successful because the goal was product development and refinement, and accessing large distribution channels.
Be specific about what you want for your life and your business. Write those things down in detail and think hard about the path you will choose to help you reach your goals.
I recently sat down with a potential client who was thinking of hiring Frederick Mountain Group to help the company setup a sales strategy.
I first asked, "How much do you want to sell?"
He responded, "I don't know."
I asked, "Why do you feel you need to sell more?"
He responded, "I'm not really sure."
Instead of talking about sales strategy, we talked about goal setting. Before we could embark on a plan for growth we had to define what success would look like for the company and what they were willing to do to reach that level of success.
I write this article for myself as much as for you. Remember, our success is tied to those aspirations we set for ourselves. Looking around and comparing ourselves to others is a fruitless and frustrating undertaking. When we compare, we instantly disregard the goals and process we wanted, and we ignore the fact that we don't have all the facts about another person's or another company's success.
Define your success and work hard for it everyday.
Originally Published November 29, 2015.