Ad Changes in Apple and How They Will Affect Your Targeted Ads
In the wake of years of social pressure demanding Apple create more privacy and transparency with it’s users, one massive and controversial update is being made; app users will now have the option to “opt out” of data tracking that many businesses use to create targeted advertisements. These updates have been in the works for months, but it appears the transition is now in effect.
Just the other day, Apple’s Business Manager users received a message from Apple that went as follows:
“Apple has announced changes that will adversely affect the way our ad systems work, and may impact your ability to reach people with personalized ads. These changes are expected to be introduced with an update to iOS 14 in early 2021. This disruption may significantly affect advertisers using pixel, as well as iOS 14 app developers and publishers.
To help you prepare, we’ve added a Resource Center with updates and tasks in Ads Manager. We also recommend reviewing resources in the Facebook Business Help Center with your marketing team. We know these changes may have a significant impact on your business, and we remain committed to providing updates and additional resources as they become available.”
So what will this look like?
According to Apple, “Specifically, Apple will begin to require that all apps in the App Store show a discouraging prompt to users on iOS 14 devices, in accordance with their App Tracking Transparency framework. Apple's policy will prohibit certain data collection and sharing unless people opt in to tracking on iOS 14 devices via the prompt. As more people opt out of tracking on iOS 14 devices, ads personalization and performance reporting will be limited for both app and web conversion events.
In response to these changes, we will also start processing pixel conversion events from iOS 14 devices using Aggregated Event Measurement. This will support your efforts to preserve user privacy and help you run effective campaigns.”
Wondering how to navigate these changes in your marketing strategy? Call us at 307-543-5084 or email us at firstname.lastname@example.org today and let us help guide you through the process.
Read more about the changes at https://www.facebook.com/business/help/331612538028890?id=428636648170202